I also have heard these rumours about Hulk being discontinued. My AD told me when I got my Hulk last November, after being on a waiting list, that they hadn´t had any SS models on display for quite some time now. All were reserved. He said that he got very upset and angry customers that just couldn´t understand why they could not buy the Rolex they wanted. They have a fulltime job responding to people that request SS models and then explain that you have to be on a waiting list...and worse some AD´s just don´t take anymore people on the waiting list as they have over 100 people for each model....As for prices, well the good thing at an AD is that you pay the MSRP. So my Hulk costed 8350 euro which is around $10K. No discount but a very nice and unique Rolex Green Pen in a gift box. And as it was my birthday gift I wanted it to be a special moment I remember so getting that Hulk from the AD is a moment I will not forget. Today I was at another AD and guess what...same story. No SS sportsmodels, only a 116619 and some rosegold Yachtmaster. I used to remember a time when I was window shopping and drooling about the Sub, SD4K and even the DeepSea that were on display. Now these can only be found online at the grey market and that just I feel is a pity. Cause getting yourself a nice watch should be also something to celebrate and where better to that than at an AD.