Rolex 6542 Serpico y Laino Re Depth dial GMT.

  • Please add our email support@horologyboard.com and/or domain horologyboard.com into your whitelist to make sure emails are not filtered or blocked. If you have registered but have not received your activation email, please check you spam/junk folder. If you still cannot find your email to activate your account, please Contact Us. Thank you.

tripdog

Member
Dec 22, 2018
11
19
3
.RGkNd.jpg1546611676409.gif


Serpico Y Laino was a jewellery store that was in operation from 1925 to 1966 in Caracas, Venezuea, run by 2 Italian immigrants, Vicente Laino and Leopoldo Serpico.



RG21Z.jpg1546611676462.gif


During a trip to Switzerland in the early 1930s, and they managed to negotiate exclusive distribution rights in Venezuela for a - at the time - small watch manufacturer called Rolex.



RGGLR.jpg1546611676513.gif


They also later became the sole distributor for another luxury watch manufacturer - Patek Philippe.



RGwkg.jpg1546611676562.gif


Venezuela was a wealthy country at the time, and Serlico y Laino was the leading watch retailer in Caracas until its closure in 1966, after forty years of activity.



RG8Da.jpg1546611676611.gif


Many of the watches that they sold bore the "Serpico y Laino" line on the dial, and some had an "S&L" engraving on the back.



RGggy.jpg1546611676660.gif


Whilst the Serpico Y Laino dealer stamped dials are similar in nature to the Tiffany & Co ones, Serpico Y Laino was a much smaller company than Tiffany and stopped production fairly early, meaning the Serpico Y Laino dials are rarer than Tiffany dials.



RGS1G.jpg1546611676710.gif


Having a Serpico Y Laino co-branded dial generally adds about three-times the value of the standard version to a given watch. . .


Thanks for looking !
 
  • Like
Reactions: Thrasher